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A growing focus on sustainability and the impact of extreme weather is changing how New Zealanders travel, according to new research from Booking.com.
The company’s 2026 Travel & Sustainability Report, based on responses from 32,500 travellers across 35 markets, shows 79 per cent of Kiwi travellers consider sustainable travel important.
Generational divide in behaviour
Booking.com says while younger travellers often express strong sustainability intentions, older generations are more likely to take practical action.
Across Asia Pacific, 63 per cent of Baby Boomers say they shop more at local businesses while travelling, compared with 40 per cent of Millennials and Gen Z.
Boomers are also more likely to reduce waste and energy consumption during trips.
However, younger travellers are more engaged in experiences such as cultural tours and conservation activities, with around a third of Gen Z and Millennials participating in activities involving local communities.
Weather influencing travel decisions
Extreme weather is emerging as a key factor shaping travel plans.
Booking.com says 62 per cent of Kiwi travellers consider weather risks when choosing destinations, while 68 per cent factor it into timing.
One in five travellers reported cancelling or changing trips in the past year due to extreme weather events.
More than half of respondents said they avoid destinations known for extreme weather, while nearly half believe some destinations have become too hot to visit at certain times.
Shift toward off-peak travel
The research also highlights a move toward off-peak and less crowded travel.
Booking.com says 53 per cent of Kiwi travellers plan to travel outside peak periods, while 48 per cent aim to avoid overcrowded destinations.
Some travellers are also choosing cooler locations or quieter destinations to reduce pressure on communities and improve the travel experience.
Accommodation choices evolving
Sustainability is also influencing accommodation decisions, with more than a third of travellers in Asia Pacific planning to stay at properties with recognised sustainability certification.
Globally, travellers booked more than 100 million room nights at certified properties through Booking.com in 2025.
Booking.com regional manager Oceania Todd Lacey says travel behaviours are continuing to evolve.
“Adapting to extreme weather and actively avoiding crowds are now becoming the norm for all.
“Kiwis are continuing to evolve how they approach sustainability when they travel, from choosing certified accommodation and travelling off-peak to engaging more deeply with local cultures and communities.”
