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Tauranga has been announced as the host city for a trio of World Triathlon’s most prestigious international events, culminating in the 2028 World Triathlon Championship Finals — a landmark win for the city and a major boost for New Zealand’s tourism and events sector.
The announcement confirms Tauranga will host the 2026 World Triathlon Cup, the 2027 World Triathlon Championship Series, and the 2028 World Triathlon Championship Finals, solidifying its place as a world-class destination for elite sport and major events.
Tourism and Hospitality Minister Hon Louise Upston says the series will attract global attention and deliver substantial benefits for New Zealand.
“We’re excited to host these high-profile World Triathlon events, attracting international visitors to New Zealand and giving a major boost to our economy,” says Upston.
“Over the three years, the events are expected to bring in more than 6000 international visitors, generating 100,000 visitor nights and $25 million in tourism spend. We’re expecting more than 4500 international competitors for the 2028 finals alone.”
The Government is investing $2.65 million from the Major Events Fund to support Triathlon New Zealand in hosting the series. Tauranga City Council and TECT Community Trust have also contributed a combined $350,000.
Tauranga Mayor Mahé Drysdale says the announcement marks a defining moment for the city.
“Securing the World Triathlon events is a landmark achievement that reflects Tauranga’s aspirations to be a premier destination for international events,” says Mahé.
“These events go far beyond sport – they’re about inspiring future athletes, boosting tourism, showcasing our manaakitanga, and delivering long-term social and economic benefits. We’re proud to welcome the global triathlon community to Tauranga and show the world all our city and region have to offer.”
The economic impact is expected to be significant, especially in 2028, with 46,000 visitor nights and around $11 million in local visitor spend predicted for Tauranga alone.
Upston also pointed to the success of similar events such as the 2023 IRONMAN 70.3 World Championship in Taupō, which exceeded expectations by drawing 15,000 international visitors and generating more than $50 million nationally.
“New Zealand has a strong record of hosting major global sporting events, and this triathlon series is another opportunity to showcase our talent and our landscapes to the world,” she says.
All three Tauranga events will be broadcast globally, reaching millions of viewers and offering a unique opportunity to position New Zealand as a destination of choice for sports tourism.
Alongside the sporting fixtures, the 2028 World Triathlon Congress will also be held in Tauranga, bringing more than 160 global sport delegates and adding further value for the city’s business, convention, and accommodation sectors.
