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International visitors spent $13.7 billion in New Zealand in the year to March 2026, an increase of $1.5 billion on the previous year, according to the latest International Visitor Survey.
The survey shows international visitors spent $5.7 billion between January and March 2026, up from $4.6 billion during the same period a year earlier, delivering an additional $1.2 billion to the economy over the peak summer season.
Summer boost
Tourism New Zealand chief executive Rene de Monchy says the results highlight tourism’s ability to deliver economic benefits quickly.
“An increase of an additional $1.2 billion injected into New Zealand’s economy over just three months demonstrates just how quickly tourism can deliver economic impact for our country.”
Holiday visitors accounted for $9.1 billion of total annual visitor spending.
“These results show the powerful role tourism plays, as one of our most important export industries, in supporting New Zealand’s economy.
“Visitor spending flows through our communities, supporting jobs, businesses and regional development right across the country.”
Growth targets in sight
Tourism New Zealand is targeting 3.7 million international visitor arrivals by the end of June and 3.9 million by the end of 2026.
“The momentum we are seeing in both international arrival numbers and spend is a strong signal that we are on track, with growing demand translating into real economic benefits for New Zealand communities,” Rene says.
Key markets
Australia remained New Zealand’s largest visitor market by expenditure, contributing $4.2 billion in the year to March 2026.
The United States followed with $2 billion in visitor spending, while China contributed $1.5 billion.
Chinese visitors recorded the highest daily spend at $502, up 36 per cent year-on-year.
“We’re pushing hard in the China market to drive arrivals, particularly over winter, as we know there is growth potential.
“Our current activity in market highlights New Zealand as a family-friendly destination for Chinese families.”
Visitor satisfaction remains high
The survey also found visitor satisfaction remains strong.
A total of 96 per cent of visitors said New Zealand met or exceeded their expectations, while 94 per cent felt welcomed and 93 per cent felt safe during their stay.
“New Zealand delivers experiences that truly resonate with visitors.
“The fact that so many people leave feeling satisfied, welcomed and safe speaks to the manaakitanga shown by our industry and communities,” Rene says.
