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A volunteer-led conservation initiative on the West Coast is helping protect one of New Zealand’s lesser-known natural destinations, while attracting participants from around the country.
The annual GorseBusters event in Ōkārito saw 74 volunteers contribute 320 volunteer days clearing invasive gorse and rubbish across 13.2km of lagoon shoreline.
Supporting a nature-based destination
Now in its sixth year, the initiative has grown from a small working bee into a nationwide effort, with many participants returning annually.
Organiser Barry Hughes says the ongoing commitment reflects a strong sense of environmental stewardship.
“Each year, we’re amazed… at the folk who return here to help out… it says a lot about the Kiwi community spirit,” Barry says.
The work is helping restore wetland and lagoon environments that underpin the area’s appeal for visitors seeking nature-based experiences.
Visitor experience and community
Volunteers say the setting is a key drawcard, combining conservation work with time in a remote natural environment.
“There is something magical about kayaking out early in the morning… with the Southern Alps across the horizon,” volunteer Karen Townsend says.
Participants are hosted by the local community, with accommodation provided in homes, baches and campgrounds.
Long-term impact
Organisers say the results are becoming increasingly visible, with previously gorse-dominated areas regenerating and returning to natural conditions.
“Knowing it’s been cleared of gorse… left back in its natural idyllic state… is immensely satisfying,” Barry says.
Wider tourism context
Initiatives such as GorseBusters highlight the role of community-led conservation in maintaining natural landscapes that support New Zealand’s nature-based tourism offering.
While much of the work takes place in remote areas, organisers say its value lies in preserving environments that define the visitor experience.


