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New search data shows Kiwi families are favouring North Island destinations for the April school holidays, as Easter timing drives the first major domestic travel period of the year.
Data from Booking.com indicates six of the 10 most searched domestic destinations are in the North Island, highlighting strong demand for accessible, short-break travel.
Domestic travel trends
Auckland and Queenstown remain the most searched destinations, followed by Rotorua and Christchurch.
Central North Island destinations are gaining traction, with Rotorua and Taupō both climbing the rankings, reflecting demand for family-friendly attractions and multi-stop itineraries.
Coastal centres including Napier and Tauranga have also moved up, suggesting travellers are looking to extend summer-style experiences into early autumn.
International demand remains strong
Short-haul international travel continues to appeal, with Australia dominating search activity.
The Gold Coast leads international destinations, alongside Sydney and Melbourne, while Japan remains a key market with Tokyo ranking in the top three.
Seoul has emerged as a fast-rising destination, moving into the top 10, coinciding with seasonal events such as cherry blossom.
Family travel shaping decisions
Booking.com data suggests family preferences are playing a growing role in travel planning, with 36 per cent of Kiwi parents saying children significantly influence itineraries.
Regional manager Todd Lacey says travellers are prioritising convenience and variety.
“Kiwi families are choosing convenient domestic and short international breaks, seeking destinations with diverse experiences,” Todd says.
Top searched destinations
Domestic:
Auckland
Queenstown
Rotorua
Christchurch
Taupō
Wellington
Wānaka
Napier
Dunedin
Tauranga
International:
Gold Coast
Sydney
Tokyo
Melbourne
Rarotonga
Brisbane
Nadi
Bangkok
Singapore
Seoul
The data is based on Booking.com search sessions between February 1 and March 5, 2026, for travel between April 3 and April 19, 2026.
