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Tourism Industry Aotearoa chief executive Rebecca Ingram says the recent announcement on the future of the Milford Opportunities Project will be a relief for many, providing long-awaited direction for the industry and the region.
In a joint announcement, Minister of Conservation, Hon Potaka, and Minister of Tourism and Hospitality, Hon Upston, outlined an investment of $15.2 million to upgrade infrastructure and enhance conservation at Milford Sound Piopiotahi to sustainably grow tourism while protecting the local region and its important conservation.
“This announcement addresses long standing uncertainty for the industry, especially for the aviation community and cruise industry and provides direction for those wishing to invest in the region,” says Rebecca.
“There are a lot of things that the industry can agree on when it comes to Milford and improving the experience and safety are two of them. We have been strong advocates for a well-managed experience that is great for visitors, community, business and for the environment.”
Rebecca says since the project commenced in 2017, some contentious matters have needed to be considered, and the project has gone through numerous iterations.
“We look forward to working with the Department of Conservation as the proposal goes from plan into action. Over the coming days we will fully review the details and will promptly get in touch with our members to understand their views.”
TIA has supported the Milford Opportunities Project and been an active participant in the process, advocating on behalf of and providing opportunities for its members to take part in each consultation phase.
Rebecca says that this is another example of the Minister for Tourism and Hospitality making positive shifts and giving the industry momentum.
“The International Visitor Survey data released yesterday, reinforces the significant contribution tourism makes to New Zealand’s economy, with spend up 9.2 per cent to $12.2 billion for the year ending March 2025.
“The announcement is a positive step forward for the Milford region, supporting both enhancement and protection of the iconic landscape while also providing direction that will help attract investment to boost the local economy.”
