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Aotearoa New Zealand will showcase what makes it unique – from its Māori culture to Middle-earth – at this year’s Asia-Pacific Incentives and Meetings Event in Melbourne.
The Tourism New Zealand 100% Pure New Zealand stand will host its largest ever contingent at AIME 2025, with 36 different New Zealand business events organisations and operators exhibiting.
Auckland’s New Zealand International Convention Centre will serve up a taste of the highly anticipated new venue at the hosted buyers’ lunch on Day 1, with a special New Zealand menu curated by NZICC executive chef Rob Cullen.
Hobbiton Movie Set will bring a little piece of Middle-earth to AIME for the first time, with a full-scale Hobbit Hole, complete with real grass and gardens. Created in the Hobbiton workshops, the interior will display the craftmanship that has gone into creating the new Bagshot Row interior Hobbit Holes.
Tourism New Zealand is also sponsoring a session in this year’s AIME Knowledge Program.
‘Change the World Through Tourism’ will see Nadine ToeToe, director – Kohutapu Lodge & Tribal Tours, explore how indigenous tourism can be a catalyst for positive change in an era where tourism can either uplift or exploit communities.
“We’re delighted to be showcasing such a broad range of activations at AIME that highlight the variety of experiences available in New Zealand for business events,” says Tourism New Zealand global manager business events Penelope Ryan.
“From authentic engagement with Māori culture to magical, once-in-a-lifetime, activities, and world-class convention centres, New Zealand can deliver it all.
“We encourage event organisers to stop by stand F1 for kōrero and kai (a chat and a snack) to discuss what’s possible in New Zealand.”
Present at the stand alongside Tourism New Zealand will be destinations Auckland Convention Bureau, Business Events Wellington, ChristchurchNZ Business Events, Hamilton & Waikato Tourism, RotoruaNZ Business Events, Destination Marlborough, Destination Queenstown, as well as flagship airline Air New Zealand, and industry association Business Events Industry Aotearoa.
Venue representatives at the show will cover the New Zealand International Convention Centre in Auckland; Te Pae Christchurch Convention Centre; Tākina Events; Auckland Conventions, Venues & Events; Venues Ōtautahi; and Venues Wellington.
Accommodation providers include Cordis Auckland, EVT Hotels & Resorts, IHG Hotels & Resorts, Millennium Hotels and Resorts, Pullman Auckland Hotel & Apartments, Rendezvous Hotel Heritage Queenstown, Scenic Hotel Group, Sofitel Auckland Viaduct Harbour and Sofitel Wellington, and Sudima Hotels.
Experiences come from AJ Hackett Bungy New Zealand, Alpine Luxury Tours & Incentives, Auckland War Memorial Museum, Hobbiton Movie Set, KJet, Ngāi Tahu Tourism, Oxbow Adventure Co, PPG Events, Realnz, NW Group, and Urban Gourmet.
