Radisson Hotel Group and La Vie Hotels & Resorts have strengthened their partnership through the signing of a Master Collaboration Agreement to add more than 30 hotels to the Group’s portfolio over the next 10 years.
The two leading hospitality companies have penned a Master Collaboration Agreement that will see Radisson Hotel Group become La Vie’s Hotels & Resort’s preferred partner, enabling La Vie to develop, manage and operate properties under five industry-leading brands: Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson, under a non-exclusive brand collaboration agreement.
La Vie Hotels & Resorts is an owner-centric hospitality management company and is a subsidiary of La Vie Hospitality Group, which provides end-to-end innovative hospitality solutions across multiple disciplines, including education, asset management, procurement, building management, hospitality services, and hotel & resorts.
The collaboration with La Vie will drive the expansion of the Group’s portfolio in its key strategic growth markets including Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji and Vanuatu.
“This latest news marks the next step on our journey together and the expansion of our partnership across key regional markets,” says Radisson Hotel Group executive vice president and global chief development officer Elie Younes.
“Radisson Hotel Group is known for delivering the highest standards of hospitality, and the expansion of our portfolio will enable more guests to enjoy all that our brands have to offer.”
“This is a major partnership for our group and one that we are incredibly proud of,” says La Vie Hotels and Resorts CEO Jerry Xu.
“With the team at Radisson Hotel Group, we launched three landmark hotels under the Radisson Blu and Radisson brands in Sri Lanka in 2022 and within the space of 12-months they have enjoyed immense success. To now be extending our partnership and signing a Master Collaboration Agreement is a nod of confidence to our amazing team and we look forward to building on our successes together in the years to come.
“Our end-to-end innovative hospitality solutions, coupled with the strength of Radisson Hotel Group’s distinctive brands and distribution, will enable us to offer exceptional experiences to guests across Asia Pacific, as we work towards our common goal of creating memorable moments.”
The arrangement with La Vie is just one example of how Radisson Hotel Group strives to create flexible and innovative business models that meet the needs of the owners and developers through partnerships with leading third-party management operators.
With the growth of the Group’s portfolio across the region, a centralised franchising service will soon be extended into Australasia, enabling independent and small-scale hotel companies to harness the power of Radisson Hotel Group’s global network.
“The centralised franchising service model will create opportunities for owners in the region to maximise efficiencies by streamlining operations,” says area senior vice president for South East Asia & Pacific Andre de Jong.
“We are pleased to be able to offer our owners a dynamic range of offerings and business models that suit their unique needs, further strengthening our collaboration and driving success and revenue.”
Providing numerous and flexible benefits to seasoned owners to independently operate their hotel, the centralized franchising services model will enable owners to leverage the support, brand recognition and global distribution of Radisson Hotel Group through proprietary systems and business intelligence tools. In addition to the Group’s standard franchising services, additional resources will be made available for owners which includes revenue management, 24-hour reservations support, as well as advisory support that will enhance revenue and reduce their operating costs.
The Club of Revenue Management by Radisson Hotel Group will be expanded into the region, enabling hotels to revolutionize their revenue management with cost-effective, cutting-edge system for maximum efficiency and rate optimization. The Club offers successful models for owners and partners to deliver results and uncover new business opportunities in every revenue stream.
The signing of pioneering agreements with trusted partners will support Radisson Hotel Group’s strategy to grow exponentially in Asia Pacific over the next decade.
