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Princess Cruises has announced that Matthew Rutherford has been appointed vice president, Asia Pacific for Princess Cruises managing its operations in Australia, Japan, and regional Asia.
Effective mid-April, Matthew will be responsible for further strengthening Princess’ position across Asia Pacific.
“Matthew has been with the Carnival family for more than 10 years, most recently serving as vice president of revenue management and deployment for P&O Australia,” says chief commercial officer Terry Thornton.
“His well-rounded expertise in revenue management, strategic planning, and data-driven decision-making will be invaluable in driving our growth across the Asia Pacific region. We are looking forward to welcoming Matthew in his new role at Princess and positioning him and the team for success!”
“I am delighted to join Princess Cruises – one of the world’s most iconic cruise lines,” says Matthew.
“It’s a privilege to lead this remarkable brand across the Asia Pacific region and I look forward to working with the talented team and their travel partners. It’s also an exciting time as we celebrate our 60th year of operation and welcome Discovery Princess to Australia for the first time in December.”
As part of this transition, senior director sales and marketing Nick Ferguson’s role has expanded to now include Asia Pacific. In this new role, Nick will retain Australia sales and marketing operations in addition to supporting Japan and regional Asia teams driving strategic planning and marketing support across the region. Nick will report into Matthew.
“In recognition of Nick’s expertise and leadership, we’re delighted to expand his role overseeing our Asia business across sales and marketing,” says Terry.
Furthermore, Princess’ government Relations Asia/China Paul Chung, Princess’ country director Japan Satoru Horikawa and Princess’ country manager Hong Kong Gee Chan will all report to Rutherford streamlining Princess’ Asia Pacific reporting lines.
“Globally, the Asia Pacific region is a key priority market for Princess and is well positioned for growth,” says Terry.
“Matthew’s appointment and the expansion of the team is a vote of confidence in both our people and the region we operate in.”
Matthew, who is currently based in Princess Cruises’ Sydney office, will report directly to Terry.