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The BEIA (Business Events Industry Aotearoa) conference officially kicked off on Tuesday, November 26, in Taranaki for the first time, with a warm pōwhiri setting the tone for a week of engaging dialogue, cultural connection, and industry insights.
Following the pōwhiri, New Zealand’s Tourism and Hospitality Minister Hon. Matt Doocey took to the stage alongside BEIA chief executive Lisa Hopkins, offering his perspective on the pressing challenges the business events industry currently faces.
He emphasised the importance of collective resilience and innovation in navigating the evolving tourism business landscape.
Setting a lively tone for the day, Doug Kamo, also known as “Mr Entertainment’ assumed the role as MC giving much energy and humour for a packed schedule of speeches and panel discussions ahead.
One of the morning presentations was lead by Kari Scrimshaw, chief executive of the Ringa Hora Workforce Development Council. She introduced Te Haeata, a new education initiative aimed at newcomers to the business events sector. The program focuses on equipping participants with both technical and practical skills, that result in a qualification achievement while they work. Of the initiative, she says “This initiative is not just about education; it’s about creating pathways to build a sustainable and skilled workforce for the future.”
Following on from Kari Scrimshaw’s presentation was the importance of incorporating authentic cultural relationships into event planning was explored in a session featuring panellists Brylee Flutey and Damon Ritai. They discussed Ngā Whakaritenga, a framework ensuring that conferences and events honour and include mana whenua, hau kāinga, local hapū, and iwi in their planning. This approach prioritises authentic storytelling and a respectful sharing narratives.
Loren Aberhart, ChristchurchNZ’s general manager of Destination and Attraction also shared insights in The Christchurch Story, a discussion focusing on the legacy and impact of regenerative events. She highlighted ChristchurchNZ’s Conference Legacy Project, highlighting how conferences can leave meaningful and lasting contributions to their host communities.
The afternoon wrapped up with a strong panel session titled Association Collab. Facilitated by Billie Moore, chief executive of the New Zealand Airports Association, the panel featured industry leaders Lisa Hopkins, James Doolan, and Rebecca Ingram. They dissected the current state of the visitor economy, reflecting on changes over the past year since the shift in government. This cross-sector dialogue delved into the interconnected roles of business events, tourism, hospitality, and accommodation in shaping New Zealand’s future visitor economy.
Day one of the BEIA conference provided rich ideas, connections, and discussions, and the chance for delegates to then let their hair down, the more the better with BEIA’s conference dinner held at Taranaki’s iconic music venue, Bowl of Brooklyn, paying homage to Pop and Rock icons, past and present.
