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Webinar series to nurture success in tourism

A new webinar series aimed at helping people connect tourism with tech, is on the books and starting this month.

Digital marketing solutions for the tourism industry business, Tomahawk, is excited to announce the launch of their upcoming webinar series: ‘Tourism Tech Talks – Digital Strategies for Tourism Success’.

Hear from a team that live and breathe tourism digital marketing. This free webinar series starting in July, will be hosted by Tomahawk marketing director Gina Paladini and joined by Tomahawk subject experts.

Tourism businesses will learn the latest insights on: social media marketing, google strategies, brand design and storytelling, and technology and tourism.

Designed to provide interactive and engaging content with ‘something for everyone’, each digital marketing topic will identify five strategies that are: something new, something reliable, something underrated, something DIY and something trendy.

“Our Tourism Tech Talks webinar series offers a little something for everyone,” says Tomahawk general manager Renee Goodsell. “We understand the challenges faced by tourism providers in today’s digital landscape, and we aim to give them insight into some of the strategies needed to thrive.”

The webinar series will encompass four thought-provoking topics that cater to the diverse needs of tourism businesses:

• Social Media Marketing for Tourism (July 25) presented by Jaimee Beck: Discover strategies to leverage the power of social media platforms to engage your audience, increase brand visibility, and drive bookings.

• Google Strategies for Tourism (August 22) presented by Tip Varnakomala: Uncover strategies to improving your online presence, optimising search engine results, and utilising Google tools effectively to attract more visitors.

• Brand, Design and Storytelling (September 19) presented by Pallavi Karambelkar: Unravel the significance of brand, design, and storytelling in captivating your audience’s hearts and minds. Gain invaluable insights, strategies, and tips that will leave a lasting impression in the minds of potential customers.

• Technology and Tourism (October 17) presented by Lez Gunnion: Explore the latest and rising technologies that can enhance and support how you promote your business, as Lez shares his expert strategies and invaluable tips to help you stay ahead of the curve. 

“The Tourism Tech Talks webinar series is our commitment to nurturing growth and success within the tourism industry,” adds Renee. “We encourage all tourism providers who are eager to enhance their digital marketing strategies to join us and take advantage of this unique opportunity.”

Registration for the webinar series is now open. Prizes are up for grabs! Each webinar will include a draw to win a free tourism marketing consultation. Interested participants can secure their spot by visiting the Tomahawk website at: http://www.tomahawk.co.nz/tourism-tech-talks

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