Regional Tourism New Zealand welcomes the recommendation of the Tourism New Zealand Report panel that Tourism New Zealand’s role should be expanded to include collecting data and insights about domestic tourism in New Zealand.
“Domestic tourism is a large portion of the visitor market in many of our regions. Having better insight into our visitors’ motivations allows them to tailor products and services so supply can better meet the demand,” says Charlie Ives, executive officer at Regional Tourism New Zealand.
“More insights and data will also mean that local government are better equipped with information to plan for future tourism infrastructure, something that has been a pressing issue for councils where there is a high number of visitors and a small rating base.
“Tourism New Zealand has always punched above its weight in the international marketplace, and we have no doubt they will continue to use smart marketing tactics overseas to maximise their impact”.
