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The group chat is full of travel plans. The destination has been chosen; the dates have been discussed and everyone’s keen. But somehow, the trip never happens.
New research commissioned by Discover Puerto Rico and conducted by Talker Research in June 2026 found that 76% of group trip plans among 2,000 surveyed US women never came to fruition. For trips that do happen, planning takes an average of 83 messages and nearly 19 hours of coordination over 11 days.
For women who have dreamed of seeing the world but found themselves waiting for someone else to go with them, New Zealand-founded travel company Her Tribe Travels is offering another option: come as you are and leave with a tribe.
The company has unveiled its 2027 Collection, featuring ten thoughtfully curated, women-only journeys spanning ancient wonders, cultural celebrations, food, fashion, wellness, soft adventure and unforgettable events. Five journeys are now open for bookings, with the remaining five being released over the coming weeks.
The 2027 Collection
Now open for bookings:
- Pharaohs & Lost Cities – Egypt & Jordan | April 24 –May 9
- Uncover Bali: Shopping & Treasures |May 12–19
- Vivid Sydney Mini Break |June 3–6
- My Cook Islands with Erin | July 23–31
- Southern India Unveiled | October 18– November 1
Coming soon:
- Mystical Peru | August 15–26
- Vietnam Explorer | September 6–20
- Culture to Couture: The European Style Edit – London & Paris | October
- Frida & Fiestas – Mexico | October 30 – November 11
- Ikigai: A Journey Through Japan | November 18–30
More than a holiday
For founders Erin Mitchell and Nicola Alpe, the collection is about much more than where women go. It’s about what can happen when women step away from their everyday responsibilities and give themselves permission to experience the world together.
“We often meet women who have spent years being the organiser, the decision-maker and the person making sure everyone else is okay,” says Erin.
“Then they arrive on one of our tours and something shifts. They don’t have to organise the airport transfer, work out where they’re eating or worry about what’s happening next. They can simply be present. And when you combine that freedom with a group of like-minded women, something really special happens.”
Nicola Alpe says the friendships formed on Her Tribe Travels journeys are often one of the most unexpected and lasting parts of the experience.
“You can arrive knowing nobody and leave with friendships that continue long after you’ve returned home. You’re sharing incredible experiences with people who may have completely different lives to you, but who have that same curiosity and desire to see more of the world.”
The appeal of travelling with others is also reflected in the 2024 Solo Female Travel Trends Survey, which surveyed around 5,000 women. It found that 72% of women who had travelled solo had also travelled with others in the previous 12 months. Among women who had never travelled solo, 76% said they would be more likely to do so on a group tour, while 40% said they would choose a women-only tour.
For Her Tribe Travels, the findings reinforce the value of offering women a way to explore the world without having to coordinate the entire trip themselves.
A ladies-first philosophy
At the heart of Her Tribe Travels is its Ladies First philosophy: an approach that goes beyond designing holidays specifically for women. It’s about giving women permission to put themselves first.
“Ladies First is really about permission,” says Nicola. “Permission to stop putting everyone else first for a little while. Permission to rest. Permission to be curious. Permission to have fun. And permission to do something simply because you want to.”
Every journey is designed around this philosophy, with the logistics thoughtfully taken care of so travellers can focus on experiencing their destination and connecting with the women around them.
The 2027 Collection offers a range of experiences for different interests and travel styles, from exploring the ancient wonders of Egypt and Jordan to discovering Bali’s shopping and culture, escaping to the Cook Islands, exploring southern India, experiencing Mexico’s Day of the Dead celebrations and immersing themselves in Japan’s culture and traditions.
Each journey has its own character, but all share the same intention: to create meaningful experiences, genuine connections and memories that last long after the suitcase has been unpacked.
For traveller Vikki, 62, joining Her Tribe Travels has changed the way she thinks about exploring the world.
“The biggest gift from this trip was discovering that I don’t have to wait for someone else to travel with. Her Tribe Travels has opened up the world for me. I now know I can go anywhere.”
For Erin and Nicola, that sense of possibility is exactly the point.
“We don’t want women to wait for the perfect time, the perfect travel companion or permission from someone else to go and see the world,” says Erin.
“Come as you are. Bring your curiosity, your sense of adventure and your willingness to say yes. We’ll take care of the rest.”
Explore the 2027 Collection
Five of Her Tribe Travels’ ten women-only journeys for 2027 are now open for bookings, with the remaining itineraries being released over the coming weeks.
For more information, visit hertribetravels.com.
