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Sofitel Auckland Viaduct Harbour is delighted to announce the appointment of accomplished hospitality leader, Peta Ruiter, as its new general manager, succeeding Reto Borer, who has relocated to Australia. Peta commenced her new role on October 26 2026.
With more than 25 years in hospitality, including two decades with Hilton across Asia Pacific, Peta brings extensive experience in luxury hotel operations, commercial leadership, hotel openings and repositioning. Known for her strategic commercial focus, operational excellence and passion for creating memorable, guest-centric luxury experiences, she brings a wealth of international expertise to Sofitel Auckland Viaduct Harbour.
On joining Sofitel Auckland Viaduct Harbour, Peta Ruiter says “I’m delighted to join Sofitel Auckland Viaduct Harbour and return to luxury hospitality in such a wonderful waterfront location.
“Having spent much of my career working internationally, I’m excited to bring that experience to Auckland. For me, luxury hospitality has always been about people, genuine connections and the thoughtful details that make an experience memorable.
“I’m looking forward to working alongside the team, embracing Sofitel’s French art de vivre and the warmth of New Zealand hospitality, and building on what makes this hotel special.”
David Fraser, vice president operations, Pacific – Sofitel Legend, Sofitel, MGallery & Emblems, says “Peta has a strong commercial perspective alongside a genuine understanding of luxury hospitality, and I am looking forward to the fresh ideas and energy she will bring to further enrich Sofitel Auckland Viaduct Harbour and its team.”
Her international career has included senior leadership positions at Conrad Seoul, Hilton Tokyo Odaiba and Hilton Pattaya, alongside General Management of the 602-key DoubleTree by Hilton Seoul Pangyo Hotel & Residences in South Korea, where she oversaw the opening and early operations of the dual-property development, marking the DoubleTree brand’s debut in Korea.
Among her career highlights, Peta established Hilton’s first integrated commercial cluster in Japan, based in Okinawa, and played a key leadership role in the conversion and repositioning of Hotel Nikko Tokyo to Hilton Tokyo Odaiba, a landmark waterfront hotel that subsequently achieved a significant hotel asset sale.
At Conrad Seoul, Peta contributed to the property’s luxury repositioning, strengthening guest experiences, service standards and food and beverage offerings, supporting its subsequent Forbes Travel Guide Four-Star recognition.
Known for combining strong commercial and operational leadership with a passion for people, Peta brings an international perspective shaped by more than two decades working across diverse cultures and hospitality markets.
