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Tourism marketing agency Tomahawk has launched an AI-powered audio platform designed to make its digital marketing advice more accessible to tourism operators.
Called Sound Advice for Tourism, the online hub converts the company’s blogs and marketing guides into short audio episodes using an AI-generated presenter known as Chip.
General manager Renee Goodsell says the initiative is aimed at people who prefer listening to industry content rather than reading it.
“We wanted to make our content more accessible. Some people love reading, others prefer listening while they’re working.”
The first episodes cover topics including Google Ads, AI search and search optimisation.
Tomahawk says the project reflects its approach to using artificial intelligence to improve customer experience while maintaining human expertise in marketing strategy and client relationships.
