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Queenstown Lakes District Council has announced the first recipients of its Economic Diversification Fund, supporting projects aimed at broadening the district’s economy beyond its traditional reliance on tourism and construction.
Three collaborative projects have secured funding through the initiative, which forms part of the district’s Economic Diversification Plan – New Pathways to a Thriving Future.
QLDC economic development manager Peter Harris says strengthening a wider range of industries will help build long-term economic resilience.
“We were really encouraged by the range of projects put forward and the strength of the collaboration between the groups.
“There is already a great network of people working hard to diversify our local economy, and this fund has helped strengthen those connections even further.”
Building a broader economy
Peter says a broader economic base will create greater resilience and expand career opportunities for local residents.
“Supporting a broader range of businesses helps strengthen the local economy and creates more career options for young people across our district.”
Applications were assessed by an independent panel against the district’s long-term economic goals, including growth in technology, outdoor products and the creative industries.
Innovation and creative focus
Two projects received $25,000 grants.
The Community Tech Lab will connect local technology professionals with community organisations to develop practical digital solutions while strengthening the district’s technology ecosystem.
The Queenstown Lakes Innovation Campaign will promote the district as a destination for innovation, investment and entrepreneurship, highlighting local founders, investors and emerging businesses.
A third project, Te Ara ki te Ao Auaha / The Path to the Creative World, received $15,000 to showcase creative career pathways and profile local creatives, filmmakers and businesses.
Three Lakes Cultural Trust chief executive Samantha Kirk says the funding is helping strengthen collaboration across the creative sector.
“The Economic Diversification Fund has encouraged us to work with others to showcase local people working in our creative industries.
“By sharing their stories, we hope to inspire young people to consider careers they may not have otherwise been aware of.”
Supporting future growth
The initiative aligns with wider efforts to build a more balanced economy in Queenstown Lakes, supporting sectors that complement the district’s established tourism industry while creating new opportunities for investment and employment.
All three projects are expected to be completed by the end of 2026.
