This Content Is Only For Subscribers
New data from the International Visitor Survey reveals that international visitors contributed $11.7 billion to New Zealand’s economy in the 12 months to September 2024.
This is a significant increase of 30 per cent – or $2.7 billion – compared to the previous year.
International visitor spending in the off-peak months from March to November was up by 17 per cent on the previous year to $7.4 billion.
“Tourism is New Zealand’s second-largest export earner, underscoring its vital role in our nation’s economy,” says Tourism New Zealand chief executive Rene de Monchy.
“Increased spending by international visitors means more tourism jobs, more productive businesses and more vibrant communities.
“The strategy we announced in July this year is focused on driving increased value from international visitors for New Zealand’s economy as we grow year-round and off-peak tourism. It’s very encouraging to see the growth in the latest spend figures.”
The top three markets by spend in the year ending September 2024 were Australia: $3.48B (up 7.1 per cent), USA: $1.64B (up 31.2 per cent) and China: $1.24B (up 243.9 per cent).
The data also showed that 32 per cent of international holiday visitors visited four or more regions.
International holiday visitors contributed $7.1 billion in the 12 months to September 2024, up 41 per cent on the previous year.
“Tourism New Zealand is committed to supporting a productive and sustainable tourism industry. This approach aligns with the Government’s objective of doubling export value over the next decade,” says Rene.
New Zealand continues to impress visitors, with 95.5 per cent reporting for the quarter that New Zealand met or exceeded their expectations.
“As we head into 2025, New Zealand’s tourism industry should be extremely proud of the exceptional experiences they delivered this year, ensuring visitors leave Aotearoa with unforgettable memories to share with friends and family back home,” says Rene.
