This Content Is Only For Subscribers
How Snowflake’s AI Solutions are Transforming the Travel and Hospitality Industry
As AI continues to reshape the travel and hospitality landscape, Snowflake is at the forefront, delivering secure, scalable solutions that enable industry leaders to enhance customer experiences and streamline operations.
Snowflake’s global head of Travel and Hospitality, Whitnee Hawthorne says “Problems we previously thought were unsolvable are now solvable.”
AI and data are now essential in solving complex issues in travel, such as optimising real-time decisions for operational efficiency. For example, Snowflake’s partnership with Sydney Airport has empowered them to break down data silos, facilitating hour-by-hour forecasts of passenger arrivals, which enables better staffing and security planning for smoother customer journeys. Snowflake also supports Sentosa Development Corporation’s AI-driven recommendation engine, which enhances the guest experience on Singapore’s popular resort island.
Snowflake’s AI capabilities extend beyond analytics; the company’s secure platform has a privacy-first architecture and leading encryption and data-sharing features, so clients can innovate without security concerns.
“You actually then on the Snowflake platform can enable real-time data handling and advanced analytics,” says Whitnee, noting that privacy remains integral to Snowflake’s approach.
However, implementing AI in this industry is not without challenges. Many companies rush into AI adoption without laying the necessary groundwork.
Whitnee says “The biggest stumbling block…is having a strong, unified data foundation” Without such a foundation, AI solutions lack the reliable data they need to operate effectively.
Snowflake’s partnerships with global travel brands showcase the value of a solid data platform. Auckland-based GoSee leverages Snowflake to scale its data management amid rapid growth, efficiently supporting its global customer base and streamlining booking operations. Snowflake’s data-sharing capabilities empower organisations to access real-time insights while protecting customer privacy.
With AI advancing rapidly, Snowflake’s commitment to secure and unified data solutions continues to enable transformative improvements across travel and hospitality. Envisioning a future where AI-powered data platforms like Snowflake deliver smarter, more efficient experiences for travellers worldwide.
