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Immigration New Zealand and the Ministry of Business, Innovation and Employment have released December 2023’s latest data from the Hospitality, Retail and Tourism sectors, and has unveiled some eye-opening trends and shifts in the sectors.
Hospitality Sector: The Hospitality sector has had a resilient comeback. Faced with challenges during the pandemic, it is showing continued and strong signs of recovery. The first weekend of December 2023 saw hotel occupancy rates surge, indicating a renewed confidence among travellers. Luxury and boutique hotels, in particular, reported an impressive uptick in bookings, suggesting a shift in consumer preferences towards more personalised and high-end experiences.
Retail : Embracing digital transformation, retailers experienced a significant transformation, with a marked increase in online shopping. The data from early December 2023, highlights a continued trend towards e-commerce, driven by technological advancements and changing consumer behaviours. However, Brick-and-mortar stores are not left behind, as many are combining digital experiences into their physical spaces, creating a hybrid model that appeals to a broader audience.
Tourism Industry: With more diverse destinations on the rise, the tourism sector has taken an interesting turn, with travellers showing a growing interest in off-the-beaten-path destinations. This trend, clear from the booking data of the first weekend in December 2023, indicates a shift away from traditional tourist hotspots. Adventure tourism and eco-friendly travel options have also seen a surge, aligning more closely with a global increase in environmental awareness.
The Impact of Global Events: The data also reports the impact of recent global events, including economic shifts and geopolitical developments. These factors have influenced travel patterns and consumer spending, leading to a more wary yet optimistic outlook for the future.
