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Three seasons on from the liquidation of RAL, operating company Pure Tūroa Ltd says increased visitor numbers and operational efficiencies have delivered a surplus, which it intends to drive into infrastructure and snowmaking capacity.
James Simpson, Tūroa’s head of Brand and Marketing says, “We had a great product right through winter which contributed to an uptick in 2027 pre-season pass sales. That shows me confidence is returning to our North Island base.”
“With a profitable season and a palpable shift in momentum, we have the confidence to invest in modern snowmaking to further strengthen our product. This will again improve our commercial performance, resulting in yet more investment, an increasingly better product, and so-on. It’s a bit of a snowball effect, if you will.”
“We had an amazing run of fine weather through spring, and the team worked hard to maintain top-to-bottom skiing right through the second school holidays. We also had the longest running season in the country and were the last commercial area to close.”
“There’s maybe a bit of a perception that the North Island doesn’t get the snow that the southern fields do, but our length of season shows that’s not actually the case. I’d further argue that with our volcanic terrain, Tūroa has some of the best skiing in the country, and in spring, when the southern fields are closing for the season, it’s a genuine world beater.”
“People are starting to remember why skiing the North is so good.”
At the current advertised adult price of $599, Tūroa says its 2027 season pass remains by far the best value in the country.
With Auckland only four or so hours away, Tūroa encourages skiers to book a scenic road trip for the 2027 season to see what world class skiing and real value look like.
For more information, visit turoa.com
