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New Zealand tourism numbers are continuing to strengthen, with international visitor arrivals for July exceeding 2019 levels, Tourism and Hospitality minister Louise Upston says.
Figures released today by Statistics New Zealand show 256,600 overseas visitor arrivals in July 2026, up 8.5 percent on July 2025 and surpassing July 2019 numbers.
“As we work to grow our second-largest export, today’s data shows that international tourism is continuing to build momentum. More visitors are choosing New Zealand as a destination and that is helping drive economic growth across the country,” Louise Upston says.
“We’ve welcomed 3.69 million arrivals in the year to July – up 9 percent on the year prior. These results are another positive step towards our goal of doubling the value of tourism exports by 2034, supporting businesses, jobs, and our local communities.
“It is particularly encouraging to see continued growth from some of our key international markets. Australia remains our largest visitor market, and it’s fantastic to see a record number of our Aussie mates crossing the ditch in July.”
Visitor arrivals from Australia increased by 6 percent on July last year, reaching 134,900 visitors.
Visitor arrivals from China increased by 5,400, up 25 percent compared with July 2025, and arrivals from the United States increased by 12 percent to 1,700.
“New Zealand remains a highly desirable destination. We offer world-class experiences, stunning natural landscapes, and the warm hospitality we’re known for around the world.
“Our tourism and hospitality businesses continue to do an outstanding job welcoming visitors and delivering memorable experiences that keep people coming back and recommending New Zealand to others.”
