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The Government is investing $500,000 to expand the tourism industry’s Tiaki – Care for New Zealand programme and encourage more visitors to travel responsibly.
The funding, provided through the International Visitor Conservation and Tourism Levy, will be used to extend the programme’s reach through behaviour signage, website improvements, training and work with councils, regional tourism organisations and the wider tourism industry.
Tourism and Hospitality Minister Louise Upston says the investment will build on the programme’s existing industry support.
“New Zealand has an incredible natural environment and unique culture that attracts visitors from around the world. As we grow tourism, we also need to encourage visitors to care for the special places and communities they enjoy.
“Tiaki already has strong support across the tourism sector. This investment is about taking the programme further so more visitors receive the message about caring for people, place and culture while travelling.”
Tourism Industry Aotearoa and Tourism New Zealand will lead the work alongside Regional Tourism New Zealand, New Zealand Māori Tourism and industry partners.
Upston says the investment supports the Government’s efforts to grow tourism while protecting the places and communities visitors come to experience.
“As our second largest export, tourism plays a vital role in growing our economy, supporting jobs and creating opportunities right across New Zealand.
“This investment supports the growth of tourism while helping protect what makes New Zealand so special.”
