This Content Is Only For Subscribers
More than 45,000 working holiday visa applications were decided during 2025, with 98 per cent approved, according to figures cited by PICMI from Immigration New Zealand.
PICMI says the working holiday visa population in New Zealand reached 32,490 as of March 2025, based on Ministry of Business, Innovation and Employment data.
The figures point to a sizeable pool of longer-stay visitors who often need transport for months rather than days, creating demand beyond the traditional short-term tourism rental market.
Seasonal workforce and student demand
PICMI says working holiday makers frequently move between regions for seasonal jobs in horticulture, hospitality and tourism, increasing demand for flexible transport.
International students and temporary workers are also seen as a growing customer base for multi-month vehicle hire, particularly in major education centres.
Longer-term rental arrangements can appeal to these travellers by offering transport without the costs and commitments of ownership, including servicing and roadside support.
Global trend toward flexibility
According to Mordor Intelligence figures cited by PICMI, long-term rental agreements are forecast to grow at a 10.68 per cent compound annual growth rate between 2025 and 2030.
PICMI says the trend is being driven by younger consumers and temporary workers prioritising flexibility over owning a vehicle.
The company says similar patterns are emerging in New Zealand as international visitor numbers recover and student enrolments strengthen.
Operators target multi-month hires
PICMI says providers such as NZRAC now offer products tailored to the segment, including six-month hires with reduced weekly rates and pick-up points across both islands.
The company says the combination of working holiday growth, education recovery and changing mobility preferences is supporting demand for rental periods that sit between short tourist hires and full vehicle ownership.
