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Auckland Airport has released a detailed report that explores the trends and insights surrounding the Kiwi overseas experience (OE). This rite of passage has long been a tradition for Kiwis, and the findings reveal big changes in how Kiwis approach their adventures abroad.
In the report, looking at a snapshot of Aukland customers, Auckland Airport went out and surveyed more than 1000 people asking them specifically about travelling for an OE. The report includes detailed profiles of those surveyed, including age distribution, employment status, gender, and household characteristics.
Here’s a breakdown of some of those key trends found
Intrepid travellers and OE popularity
Half of those surveyed have experienced an OE, with two in five planning to embark on one in the future. In addition, 43% of those surveyed have gone on two or more OEs, while 10% have taken four or more.
Age demographics
A growing number of Kiwis are pursuing OEs later in life. More than half plan to travel after turning 40, and one in five are in their sixties or older.
Preferred sestinations
The UK and Europe remain the top destinations, with 40% having travelled there. However, there is a shift towards more varied locations like Bengaluru, Yunnan, and Navsari.
Declining interest in London
Only 30% of future travellers plan to visit London, down from 39% of past travellers. Cities like Sydney, Melbourne, and Tokyo are gaining popularity.
Preference for shorter trips
42% have taken an OE of three months or less, and 60% plan future OEs within the same timeframe. The percentage of Kiwis staying longer than a year has dropped significantly from 28% to 10%. In addition, a third of past OE participants wish they had stayed longer, while 30% regret not visiting more destinations. mThe primary reasons for future OEs include seeing the world, immersing in new cultures, and escapism.
Challenges like financial constraints, work commitments, and family obligations are key factors preventing some individuals from planning future OEs.
Additionally, as Auckland Airport upgrades its facilities, the focus is on upgrading areas used by travellers, including terminals, car parks, and transport areas. An Auckland Airport spokesperson says “When it comes to upgrading the airport, particularly areas used by travellers such as the terminals, car parks and transport areas, it’s important we consider all customer groups,” a spokesperson explained. “This goes beyond the OE adventurer to include families, the elderly, holiday makers, business travellers – even the people who come out every day to work at the airport.”
They say “We have a broad range of customers and each one is as important as the next.” This commitment to inclusivity reflects the airport’s dedication to providing a welcoming environment for all.”
Accessibility for all travellers
In line with its commitment to accessibility, Auckland Airport is implementing new features in the upcoming domestic jet terminal, which is currently under construction. Auckland Airport says “New accessibility features will be part of the new domestic jet terminal, which is currently under construction, with 30% of the terminal integration program now complete.” Key additions include a low-sensory room and what is expected to be the first Changing Places™ bathroom for travellers with profound disabilities available at a New Zealand airport. The airport also recognises the sunflower lanyard for people with hidden disabilities.
Additionally, the airport has introduced mobility parking on each floor of the Transport Hub at the international terminal, which opened last year, providing a covered and closer option for parking. “There is also an electric assistance buggy service to transport customers who may have mobility requirements from the Transport Hub to the terminal.”
Customer feedback is a key part of Auckland Airport’s strategy to enhance the travel experience. “Connecting with customers and delivering to the evolving needs of travellers is a priority for Auckland Airport, particularly as we build for generations of travellers to come.” they say. The airport collects feedback through social media, its call centre, and regular online surveys.
“For example, one of our programmes collects feedback from travellers along different touchpoints of the journey at both the international and domestic terminals. This includes asking about accessibility products and services.” the spokesperson says.
“This feedback is gathered via QR codes in the terminals and through the airport’s website and WiFi login page, linking to surveys that feed into a centralized insights platform.”
“Feedback is collected and reviewed in real time and allows us to remain connected to the key needs or issues that are impacting the customer experience.” they say. This ongoing process ensures that Auckland Airport continues to adapt and respond to the changing needs of its travellers.”
