This Content Is Only For Subscribers
Flight Centre and Reforest have hit their inaugural annual target of contributing one million trees four months ahead of schedule thanks to the huge demand from customers for the leading travel agency’s Captain’s Pack.
The ambitious target was set when the program launched in August 2023 and involves a contribution toward ‘Planting for the Planet’ for every purchase of a Captain’s Pack. The pack is exclusive to Flight Centre and provides peace of mind through inclusions such as lost baggage tracking, price drop protection and waiving of selected fees in addition to the sustainability initiative.
Flight Centre New Zealand general manager Heidi Walker is thrilled with the uptake of Planting for the Planet.
“As one of the world’s largest travel retailers, we recognise our responsibility to preserve and enrich the places we love, and we set out to do something with our customers that could make a difference.
“In partnership with a credible sustainability organisation, Reforest we were able to commit a million trees across Australia, New Zealand, Canada and Morocco, with half of them already planted and the remainder to come later this year.
“It’s a fantastic start to what is an ongoing initiative and we’re looking forward to reaching greater tree planting milestones in the future.”
Reforest CEO Daniel Walsh said they were proud of what had been achieved in partnership with Flight Centre.
“It’s been incredible to see how seamlessly Flight Centre has embedded environmental care into their services, making a genuine commitment to combatting climate change and improving local communities”.
“Planting for the Planet is a perfect example of a business championing and personalising nature repair and contributing to tangible environmental action.”
Flight Centre sales from across Australia, New Zealand, South Africa, Canada and the UK contribute
to Planting for the Planet and below outlines the number of trees being planted in each location:
• Atlas Mountains, Morocco: 730,000 trees
• Wimmera, Australia: 315,000 trees
• Patui Forest, New Zealand: 35,000 trees
• Vancouver Island wetlands, Canada: 6,000 trees
• The program also has community benefits such as in Morocco where it supports a women’s co-op nursery and First Nations Berber community activity.
