This Content Is Only For Subscribers
Holiday Parks New Zealand released recent accommodation data programme and key insights for year ended January 2024, providing a analysis of both performance and market share insights of Holiday Parks.
The data reports an increase in occupancy rates, that already plays a strong role within the accommodation market. Also reported is a strong preference for stays for domestic travellers, while international visitors are seeking more immersive travel experiences.
Of the accommodation sector data, it is a reflection of both the enduring appeal of Holiday Park destinations and the evolving preferences of travellers.
Let’s take a closer look:
Accommodation Data Programme Summary (January 2024)
The Accommodation Data Programme report for January 2024 offers a snapshot of the holiday parks and campgrounds sector in New Zealand, measuring data such as the number of establishments, stay units, occupancy rates, and guest nights.
The report indicates a stable number of Holiday Parks at 434, with a slight increase in stay unit nights occupied to 726.9K from the previous year’s 679.3K. The capacity usage rate also saw an improvement, reaching 51.3% compared to 47.6% in the same month, the previous year. This data highlights a positive trend in the usage of holiday parks, reflecting a growing preference for this type of accommodation among both domestic and international travellers.
Key Insights from the Holiday Parks Sector (Year Ended January 2024)
The Key Insights report dives deeper into the holiday parks sector, comparing it against other types of traditional commercial accommodations such as hotels, motels, backpackers, and boutique lodges. Holiday parks accounted for 24% of the market share, with a total of 9,443,300 guest nights and an occupancy rate of 30%. This sector witnessed a significant 13.8% increase in guest nights compared to the previous year, indicating a strong growth trajectory. The report also highlights the domestic and international split, with domestic guests constituting 77% of the total guest nights, a notable shift towards domestic tourism.
The regional analysis within the report reveals that holiday parks enjoy a substantial market share in several regions, with key figures in Coromandel (60%), Marlborough (50%), and Nelson Tasman (50%). This regional popularity highlights the diverse appeal of holiday parks across New Zealand, catering to a wide range of preferences and travel motivations.
Seasonality and Market Dynamics
The seasonality aspect of holiday park accommodations is also addressed, with January 2024 witnessing a peak in guest nights, reaching 2 million. This seasonal peak reflects the holiday parks’ appeal during the summer months, aligning with New Zealand’s school holidays and the preference for outdoor and nature-based activities.
