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Flight Centre Travel Group’s Independent division is entering an exciting new era as it prepares to introduce a prestigious principal brand, Envoyage, to the market.
The brand will provide a true heart and home for independent travel agents and agencies with a polished new visual identity that reflects the Group’s experienced global community, industry leading technology and comprehensive product marketplace.
In addition to elevating the existing Independent offering at Flight Centre Travel Group, Envoyage will branch out into unique extensions specialising in the lucrative and expanding areas of corporate and luxury travel.
The name Envoyage combines the notion of connection through envoy and travel through voyage. The “bridge” in the logo represents the growth journey travel agents and agencies can experience and the incredible travel journeys their customers can go on.
Flight Centre Travel Group Global Leisure CEO James Kavanagh says a new global brand will allow the company to continue nurturing the huge potential they see in the independent travel space.
“Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model.
“It’s our ambition that Envoyage will become a global powerhouse – the most comprehensive, trusted and recognised independent travel brand in market.”
Flight Centre Travel Group Independent New Zealand general manager Jason Buckley says the change will further emphasize the connection of the independent community of travel entrepreneurs.
“Through Envoyage, we will not only elevate our offering for our current members, but also provide new and exciting opportunities for independent agents and agencies who join us in the future.”
Current New Zealand Independent agents were also excited about the opportunities this new principal brand will open for their business.
“It’ll be fantastic to have all our independent members under the new Envoyage brand, globally,” says Local Travel Managers Group agent Kate Hawken.
“It feels like we’re on our own unique and exciting journey within the wider travel community.”
Another Travel Managers Group Agent Tori Keating from Xtravel agreed the move to establish a global brand provides independent agents with a united identity.
“The power and unity of a global brand will allow members to expand their influence, engage with other skilled travel professionals worldwide, and deliver superior service to their clients.
“Envoyage brings fresh perspectives, innovation, and opportunities for growth and it will allow us to stay competitive and explore new possibilities, ultimately leading to progress and success.”
Flight Centre Travel Group global managing director of luxury and independent brands Danielle Galloway says Envoyage is the culmination of extensive market research, industry consultation and in-depth design.
“The new brand proposition is compelling, memorable and versatile. Our research tells us Envoyage conjures up a sense of aspiration, a feeling of security and an immediate association with travel and personalisation, so it truly embodies everything our independent division is about.
“Being part of Envoyage will offer agents the best of both worlds – the freedom of running their own business their way, coupled with the power of a truly global brand and community.
“We look forward to welcoming our existing network of incredible independent agents and agencies alongside newcomers into the Envoyage family.”
The roll out of Envoyage will start in the USA in March with Canada, South Africa, Australia and New Zealand to follow.
