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Recent research unveiled by The Ministry of Business, Innovation and Employment reveal insightful findings on why tourism businesses are progressively adopting sustainable practices.
The in depth study, includes diverse tourism operators and sheds light on the intricate motivations and barriers influencing this eco-conscious shift.
Here’s what’s included:
Deep Seated Motivation and Environmental Commitment: A significant driver for sustainability in tourism is that deep seated motivation, deeply rooted in personal values and connection to the environment. Operators, especially those in scenic locations, are adopting sustainable and regenerative practices not just as business strategies but as core elements of their ethos. This commitment extends beyond profit-making, blending environmental sustainability into their core business purpose.
Business Perspectives and Financial Considerations: In contrast, this motivation, many operators are influenced by is business-oriented factors. The profitability and competitiveness of sustainable practices are significant motivators. However, the financial impact of adopting such practices often pose a barrier, especially for small and medium tourism operators still recovering from economic downturns.
Cultural and Community Influences: The study highlights the influence of indigenous worldviews, particularly among Māori tourism operators. These operators incorporate traditional values into their business models, emphasising environmental Tiaki as a key part of their operations.
Market Dynamics and Customer Expectations: The research indicates mixed perceptions among operators regarding customer demand for sustainable tourism. While some acknowledge a growing market that values environmental responsibility, others perceive sustainability as a ‘nice to have’ feature, not a key demand factor.
Regulatory Environment and Industry Standards: The study points to a need for stronger industry standards and regulatory frameworks to encourage sustainable practices. Certifications and accreditations are seen as potential tools to level the playing field and drive industry-wide change.
Barriers to Action: Key barriers include a lack of clear information and guidance on implementing sustainable practices, financial constraints, and the daunting task of initiating such changes. The research outlines operators expressing a desire for more structured support and easy-to-follow steps tailored to their specific business needs.
The push towards sustainability in tourism is influenced by a complex play of personal values, business considerations, cultural influences, and market dynamics. As the sector evolves, more effort is needed from industry leaders, policymakers, and communities to foster a sustainable tourism landscape that benefits both the environment and the economy.
