In the world of bed and breakfasts, charm and character often take the lead, but a fine balance of hospitality and business brilliance is what makes one rise above the rest. This year, at the Vision Insurance Excellence Awards, the 2023 Rising Star Bed & Breakfast of the Year was given to the deserving owners of 415 Marine Parade in Napier, Tom and Esther Seymour.
After years in the commercial accommodation sector, operating motels and hotels across the country, Tom and Esther chose to venture into the more personalised realm of bed and breakfast. Their transition has proved to be not only successful but also personally fulfilling.
“This has been our first full year, tourist year since we opened in 2021.” We are just astounded by the range of people that come through and tell their stories. it’s just been great getting to know people better, making friends.” says Esther.
With the heart of their business thriving on such personal connections, Esther says when Cyclone Gabrielle hit, it sparked a flood of concerned messages from patrons worldwide. Esther admitted, somewhat shyly, that the nature of their business sometimes blurred the line between friendship and commerce. “It’s embarrassing sometimes asking people for money because they’ve kind of become friends and they’re in your home,” she says.
As for the award, the journey wasn’t all smooth sailing. When the call for nominations arrived in the midst of their busiest season – coupled with the fallout from Cyclone Gabrielle – it seemed an additional burden. However, local encouragement led them to complete the application process, which Esther says was surprisingly demanding.
“Tom and I are pretty good at hosting, but not so good with the policy writing and the sustainability and the health and safety side of things.”
Yet, the effort to submit a strong application had its silver linings, pushing them to consider business plans, sustainability strategies, and safety measures, which in hindsight, Esther says was a beneficial exercise. The award recognition has already provided significant exposure and promise for their business’ future, particularly from inbound tour operators – their main source of guests during the summer period.
The application and recognition process has since sparked reflection and prospective improvements in their operational model.
“It’s been great actually. It’s got to be good for everything.” Esther says.
The emphasis on sustainability has inspired them to appreciate their contribution by maintaining the old building they inhabit, as opposed to constructing a new one.
Looking ahead, Esther says they are focusing on expanding their corporate clientele, an opportunity made possible by their previous experience in the commercial accommodation sector. This pivot demonstrates their adaptability- a story of resilience and a genuine love for their craft.
