Experienced marketing and advertising professional Erik de Roos has joined the South Australian Tourism Commission as the new executive director of marketing.
With more than 20 years of experience in the field, Erik comes to the SATC after five years as CMO with the iconic San Remo Macaroni company. It follows a long career working in advertising, most notably at Clemenger BBDO.
Erik started on July 12, replacing Brent Hill, who has been with the agency for more than five years.
“I am beyond thrilled to join the SATC team and carry on with the great work already being done,” says Erik.
“Working at the SATC has been a long-held professional ambition of mine and to be joining at such a pivotal time is an extremely exciting prospect. The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns and I can’t think of a better brand to work with. I love the passion and the “get it done” attitude of the SATC, so I’m very keen to work with the team.”
He says New Zealand remains a key market for South Australia, and that discussions regarding the Trans-Tasman bubble were ongoing.
SATC chief executive Rodney Harrex says there had been an extensive recruitment process to secure the best candidate to lead the Marketing team during this critical time for tourism in SA.
“Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy,” Rodney says.
“He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands (such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission) and is very excited to join the SATC and get to work.
“It’s been an incredibly challenging period for the SATC and tourism more broadly. We’ve worked hard to be outstanding in our engagement with the sector, and in driving initiatives to stimulate the visitor economy, so it is an exciting time for Erik to come on board and continue with the great work the team has been creating.”
