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Fiordland summer campaign launches with release of new website

Fiordland is laying out the proverbial red carpet for visitors this summer as the region launches its ‘reset for 2021’ summer campaign.

Summer in Fiordland is a beautiful thing, and a holiday in this place of overwhelming natural beauty is designed to press the re-set button on the year most of us would rather forget.

The new campaign, targeting domestic travelers and positioning Te Anau as ‘base camp’ for Fiordland adventures, highlights their ‘must-do’s’ (which they’re calling the Great Eights) for visitors who want to experience the best of New Zealand wildlife, cuisine hiking and iconic destinations.

It’s all in the spirit of British writer Rudyard Kipling who declared Milford Sound the eighth wonder of the world back in the 1890s.

And to make it as easy as can be for visitors to pick and choose between activities and locations guaranteed to make these summer holidays a once-in-a-lifetime experience, Destination Fiordland has launched its brand new Fiordland-Beyond Belief website.

The site is designed to position Fiordland in the minds of domestic travelLers as the ultimate destination to explore and spend time, to educate them about things to do in the region and encourage them to book direct.

The campaign and website come hot on the heels of the launch of new brand Fiordland – Beyond Belief just two short months after COVID ravaged the area’s tourism industry, already reeling after serious flooding damaged access routes and attractions in the area.

But like all good towns that ‘walk the talk’ when it comes to pride in their slice of paradise, Te Anau picked itself up and got back to opening the eyes of domestic visitors to their unique, inspiring, authentic and unmissable part of Aotearoa New Zealand.

The new website draws in potential visitors from around New Zealand who are on a mission to experience glacier-carved cliffs, dense rainforest, pumping waterfalls and the best walking tracks in the country, particularly those who have already made bookings on one of the Great Walks.

The ‘great eights’ – lists of must-do’s in the region — include insights on top locations for wow-factor money shots, foodie favourites from fine dining experiences to a quick but exceptionally good pie, eight great hikes and the lowdown on great wildlife encounters with everything from alpine parrots to reclusive rare and endangered birds and chubby fur seals.

Te Anau is a small town with a big heart, the perfect base camp for summer adventures. The famed Southland hospitality is real, and visitors are welcomed with open arms and treated like a local.

In the summer lush green rainforest abounds, with bright red flowers of the Southern rata (the southern native Christmas tree) dotted throughout. Temperatures on summer afternoons can soar into the high 20’s so a dip in the lakes, a quiet moment on a stand-up paddle board, a cast of the fishing line or picnic on the beach are all great ways to spend time in Te Anau.

Summer must-do’s include boat cruises on Lake Te Anau or kayaking in Milford (Piopiotahi) or Doubtful (Patea) sounds to spot rare dolphins, penguins and fur seals. Charter cruises provide outstanding fishing, diving and ocean-to-plate crayfish experiences and there’s a myriad of activities in Te Anau from Glowworm Caves to cycling or just relaxing by the lake like a local.

Take to the air to appreciate the sheer grandeur of towering mountains, glacial-carved valleys, thundering waterfalls and this magnificent coastline.

“Fiordland is incredible at any time of the year, but summertime is pretty special and we know it will be a huge drawcard for Kiwis looking to spend this summer reconnecting with nature and taking the chance to have a genuine world-class experiences in their own backyard,” says Destination Fiordland manager Madeleine Peacock.

“The new website is a stunning showcase for everything we’ve got to offer and easy to navigate for those looking for inspiration and guidance when booking their ultimate summer getaway.”


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