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NZMCA funds campaign to stimulate domestic tourism

The 95,000-plus member New Zealand Motor Caravan Association is funding a campaign to send a stream of responsible motorhome tourists to rural and provincial communities nationwide to help kickstart their local economies.

The Association’s decision to double down – at its own expense – on its commitment to its 56 Motorhome Friendly towns is a reflection of those locations support in the past, says NZMCA CEO Bruce Lochore.

As the first step in the campaign, this month Association members will receive a special full-colour magazine – distributed along with their normal bi-monthly member magazine – promoting the attractions and activities available in each of the motorhome-friendly towns.

Produced at absolutely no cost to the motorhome-friendly towns, the magazine is the spearhead of a multi-faceted campaign which will ensure the Association’s membership ‘stops, stays and spends’ in the participating locations.

Along with the 140-page magazine – which was released to a very positive response from Mayors and CEOs at Local Government New Zealand’s Rural and Provincial Sector meeting last week – other highlights of the campaign will include:

  • The opportunity for members to win more than $20,000 dollars’ worth of prizes in the NZMCA’s Great Kiwi Road trip competition which will focus exclusively on Motorhome Friendly destinations
  • * Expanded promotion of Motorhome Friendly towns through the NZMCA’s member magazine, website and regular member eNewsletters
  • * Introduction of a new NZMCA App that links directly to Motorhome Friendly destinations
  • A renewed focus on the organisation’s Events program in Motorhome Friendly towns – drawing a line in the sand to give Event organisers the confidence to commit to setting a date for their next event
  • Promotional support for the campgrounds in Motorhome Friendly areas with an expanded CampSaver program
  • Exclusive, member-only discount coupons offering savings and add-ons at businesses and attractions throughout the Motorhome Friendly towns.

Bruce says the tourism industry is still playing catch-up with domestic tourism, it’s our area of expertise.

“When all the focus was on international tourists in the big-name destinations, we’ve led the charge to ensure that rural and provincial New Zealand got its fair share of tourist dollars.

“So, now we’re ‘going hard’ to once again bring responsible Motorhome Tourists in Certified Self-Contained vehicles to the motorhome-friendly towns.”

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