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CINZ and PCMA sign strategic alliance agreement

Conventions and Incentives New Zealand and the Professional Convention Management Association have announced a strategic agreement to work together to support and professionally develop the business events community.

Karen Bolinger, PCMA managing director for APAC, says this partnership is a great opportunity to support post-pandemic business events industry recovery and to build both organisations through collaboration and cross promotion.

“Through our new alliance we recognise the unique qualities and services each of us offer to our respective membership bases, and how a collaborative approach can support not only each other but the business events community.

“PCMA is looking forward to working more closely with the New Zealand business events community, who we see as a strong market with enormous potential on the world stage,” says Karen.

CINZ chief executive, Lisa Hopkins, says the agreement with PCMA signals major benefits for CINZ members and the wider industry.

“PCMA is the world’s largest, most respected and most recognised network of business events strategists. With 7,000 members and an audience of 50,000, with 17 chapters and activities in 30 countries, it is positioned as the global leader in business events.

“CINZ members will now have access to PCMA’s exceptional education content, including the highly sought after Digital Events Specialist certificate programme, and COVID recovery resources to foster their development.

“This will also include working together to develop education sessions at each PCMA and CINZ conference. CINZ will also work with Tourism New Zealand Business Events’ to support future group attendance from New Zealand to PCMA’s Convening Leaders’ summit,” Lisa says.

This alliance will also aid in researching the scale and value of business events for the region.

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