Booking.com, the platform making it easier for everyone to experience the world, has recently appointed Todd Lacey as the company’s new area manager for New Zealand.
Todd has been part of the Booking.com team since 2015 when he started as an account co-ordinator in the organisation’s Auckland office.
He moved up the ranks to senior account manager, spending three and a half years in the Melbourne office between 2016 and 2019. There he oversaw the Victoria, Tasmania, and South Australia markets.
The appointment as area manager came with the opportunity to return to New Zealand and be involved
“The tourism industry moves very fast and even though I’ve only been away for just over three years, so much has changed. I’m looking forward to meeting all of Booking.com’s key partners here, and all of the key organisations within New Zealand’s tourism industry as a whole," he says.
Todd recognises the importance of international tourism to New Zealand, and the challenge of ever-changing source markets. He believes technology is the key to targeting new consumers.
“Changing consumer trends around the globe means properties need to constantly rethink how they market themselves both globally and locally. Consumers will choose the path of least resistance and smart technology has a huge part to play in making things easier, providing a ‘connected trip’ experience. For example, if their flight is late, their chosen rental car provider and accommodation should be automatically notified,” says Todd.
Todd is keen to ensure Booking.com makes it easier for everyone to experience New Zealand.
“At Booking.com, we recognise consumers want to book everything in one place – whether that’s their accommodation, flights or rental car. We are working to provide as seamless an experience as possible, using Artificial Intelligence as well as flight integration, and scaling up our experiences offering,” he says.
Todd will lead a team consisting of 21 knowledgeable and enthusiastic accommodation experts based out of Booking.com’s Auckland offices.