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New Zealand Maori Tourism survey

New Zealand Māori Tourism, in conjunction with Te Puni Kōkiri and Poutama Trust, is undertaking a national assessment of the Māori tourism sector to understand the needs and aspirations of Māori tourism businesses.

The Capability Assessment – Poipoia te kakano, kia puawai is the first Capability Assessment of the sector since 2014.

Operators of Māori tourism businesses are encouraged to fill out the survey to be in to win a $5000 cash prize, to be announced with the release of the survey findings.

NZMT’s director regions and capability John Doorbar hopes that all MƒÅori tourism operators will take part in the Capability Assessment so that the sector can be better served.

“This survey will assess the capability needs of the MƒÅori tourism sector,” he says.

“It will help us to understand the gaps and where and what they are. In short, the survey will identify what it is that you need for your business to be successful and resilient.”

The Capability Assessment was launched by Hon. Nanaia Mahuta, Minister of MƒÅori Development, at NZMT’s Dragons’ Den in ≈åtautahi Christchurch on Monday August 12.

A Māori tourism business is:

  • a legally recognised business entity,
  • primarily MƒÅori owned (50 per cent or more), and
  • offers a tourism product/experience in the Aotearoa New Zealand tourism industry.

The business does not need to be a member of New Zealand MƒÅori Tourism, but must meet the above requirements.

Māori tourism businesses have from August 12 to September 30 to complete the survey.

The results of the survey will be published in a report and released in October on the NZMT website.

Every business that takes part will receive a hard copy for their own personal use.

The Capability Assessment – Poipoia te kakano, kia puawai – will be available to complete online.

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