Tourism New Zealand jumped three spots in this years’ Colmar Brunton Public Sector Reputation Index, raising it to second place.
Fire and Emergency New Zealand topped the index for the fourth year running, and Maritime New Zealand rook out third place after jumping up six spots.
The Index benchmarked 50 national public sector organisations against the four pillars which contribute to reputation – leadership and success, fairness, social responsibility, and trust. Each entity’s reputation was indexed against the others.
Tourism New Zealand chief executive Stephen England-Hall says he’s proud of the rankings.
“that Tourism New Zealand was ranked number one for leadership and number two overall and would like to thank Kiwis – having their trust and confidence is key to our continued success.
“The number one ranking for leadership is particularly pleasing as it recognises Tourism New Zealand’s strategic forward thinking alongside the economic impact we are achieving for New Zealand. I'm privileged to work with a group of incredibly smart and passionate people who are committed to enriching New Zealand every day.”
Tourism is New Zealand’s top export earner and Tourism New Zealand works hard to ensure the sector gives more than it takes, says Stephen.
“We are doing increasingly more to ensure that tourism gives back more than it takes to our communities and our people and I think Kiwis have responded well to this.”
And Stephen says though Tourism New Zealand is happy to come in second, they’ll try to dethrone the current champs in the future.
“Fire and Emergency New Zealand do a fantastic job saving the lives of Kiwis every day so it would be a tough job to get to number one but we will give it a good go!”
