Heart of the City and Auckland Council are bringing you a whole new way to explore Auckland City centre through City of Colour, a magical, immersive display of more than 50 art and light installations in some of the most iconic city-centre locations.
Lifestyle app OODLZ is excited to assist Heart of the City on this campaign, curating a unique digital experience on the app with eight experience cards and rewards.
During City of Colour, the heart of the city and Karangahape Road will be bursting with colour from May 6-22, with more than 50 light installations and artworks lighting up streets, trees, laneways, squares, buildings and more. You can expect to see super-sized artworks and illuminated works that glow into the night and enjoy great deals like more than 90 cheap and cheerful eats dining offers available throughout the day and night.
City of Colour is a perfect opportunity for Aucklanders to head out, explore and fall back in love with their city centre again while admiring the brilliant works of local artists.
“City of Colour marks an important moment in the city centre’s recovery, kick-starting a programme of activities planned over the coming months, to create reasons for people to get back out, return to work and explore the city centre again,” says a Heart of the City spokesperson.
As a lifestyle app, OODLZ is dedicated to creating a better connected, more enriched and inclusive Aotearoa.
“We took this perfect opportunity to assist Heart of the City, encouraging people to re-discover Auckland on a fun day and night out,” says an OODLZ spokesperson.
“Heart of the City is impressed with what OODLZ has delivered through this campaign.
“OODLZ provided a fun and engaging way of highlighting all the great experiences there are to be had while they are here – whether it be checking out a new opening, discovering a hidden gem, enjoying a delicious cheap and cheerful dining offer, and of course exploring all the City of Colour installations.”
OODLZ strives to use digital technology to facilitate a truly immersive walking experience.
“We are thrilled to be supporting Heart of the City and helping activate their event, City of Color. The purpose of OODLZ is to add more fun to Kiwis' lives and help communities. So, leveraging OODLZ as a channel for this event is a perfect fit,” says OODLEZ chief of purpose Gina Paladini.
Complete all eight precincts and you can score yourself $80 worth of restaurant vouchers to enjoy.
The Experience Cards locations feature Britomart, Viaduct and Waterfront, Commercial Bay, Aotea Arts Quarter, Queen Street, High Street District, Federal and Elliot Street, and Laneways.
Each Experience Card offers a combination of quizzes, photo sharing, location check-ins, and food & drink recommendations. When you complete a minimum of three activities to earn 100 points on an Experience Card, you will be rewarded with a $10 Restaurant Association DineFind voucher to use at a city centre eatery of your choice.
