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Voucher Programme: Bookings for 100 businesses, more vouchers released

The Explore Tāmaki Makaurau Voucher Programme continues, with the third wave of vouchers allocated to registered Aucklanders on Tuesday, February 15.

"Aucklanders have really responded to the offer to enjoy a range of fun experiences following months of lockdowns and 207,000 Aucklanders have now registered for the chance to receive a voucher," says Auckland Unlimited’s director of investment and industry Pam Ford.

"The programme has already seen more than $3million injected into Auckland activity and attraction businesses that are now benefitting from a resurgence in bookings and a boost to staff morale," says Pam.

Andrew Marck, owner of The Fieldhouse batting cage in Pakuranga, is one of the 100 businesses to receive bookings through the programme and says it has been the greatest thing that has happened to his business, and in such a tough time.

"We have just had our busiest week in the ten-year history of The Fieldhouse. We have had so many bookings and had so many happy customers. I could only have dreamed about reaching this many Aucklanders. This initiative has been the best form of marketing that we have ever done and will help to ensure that we continue to serve our customers for many years to come," says Andrew.

A further 50,000 vouchers were allocated on Tuesday, and recipients have 14 days to use the voucher to book an experience that takes place before April 30, 2022. Successful voucher recipients are notified by email and those registered are encouraged to check email and spam folders for the notification.

"Vouchers not redeemed go back into the pool for Aucklanders to enjoy. We are working hard to see as many of these vouchers redeemed as possible, and as much of the $9 million in funding for this programme as possible end up with activity and attraction operators," says Pam.

The vouchers can be used to cover or contribute towards booking eligible experiences on the Explore TƒÅ¬Åmaki Makaurau Bookme website. At the red traffic light setting, many activity and attractions operators can open safely with My Vaccine Pass requirements and some restrictions – as outlined by the Ministry of Health.

Aucklanders have until February 25 to register at: www.exploreaucklandnow.co.nz for the chance to receive a $50 (individual) or $100 (family) voucher in the final draw on March 1, 2022.

The region’s economic and cultural agency, Auckland Unlimited, is delivering the programme on behalf of the New Zealand Government.

"Our team at Auckland Unlimited has been excited to activate the region with the government funded Explore Tāmaki Makaurau Voucher Programme, giving Aucklanders the opportunity to get out and enjoy fun local experiences and support tourism businesses that have faced real hardship through the pandemic," says Pam.

Key numbers of the Explore Tāmaki Makaurau Voucher Programme, as of Tuesday, February 15:

155,000+ experiences (individual tickets) have been booked using the vouchers. 38,000+ vouchers have been used to book experiences, so far. 207,000+ Aucklanders have registered for the voucher programme since December 15. One hundred businesses have received bookings through the programme. 100,000 vouchers are available across the programme.

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