Heritage Hotel Management Ltd is delighted to announce the appointment of Julie Keshav as the group creative manager (brand marketing).
The newly created role entails implementing a creative marketing strategy for Heritage Hotels’ marketing objectives, as well as driving top-line business for all the properties across the company. In tandem, there will be focus on the brand vision, strategy and positioning, including the Heritage Experience.
Reporting to the role is the digital marketing executive.
Julie joins Heritage Hotels from Fujifilm/CodeBlue where she was acting general manager, marketing/marketing manager (Auckland). In this role she was responsible for marketing strategies, brand management, website and product launches.
She has a bachelor of management studies (marketing and international management and management systems) from the University of Waikato and a post graduate diploma in business and administration, (marketing) from Massey University.
Attributes Julie is known for include tangible business results, excellent relationship skills, and a collaborative management style when working with stakeholders. She commenced the role on November 1.
“More than ever before, the hotel industry needs innovation and creative marketing to adapt to the changing business and environment that we are operating in,” says Graham Yan, chief executive officer of Heritage Hotel Management Ltd.
