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Travel and hospitality businesses across Asia-Pacific are facing growing cyber threats as the rapid adoption of AI-powered booking and customer service tools creates new security risks, according to a new report from Akamai.
The cybersecurity company’s latest State of the Internet report found bot activity targeting commerce businesses in the region rose 63 per cent in 2025, the highest increase of any global region.
While retail remained the biggest target, travel accounted for 22 per cent of commerce web attacks in Asia-Pacific, with APIs used for bookings, payments and loyalty programmes targeted in 25 per cent of attacks.
Hospitality also featured prominently in application-layer distributed denial-of-service (DDoS) attacks, accounting for 28 per cent of API-targeted incidents.
Akamai director of security technology and strategy, Asia Pacific and Japan, Reuben Koh, says the increasing use of AI-powered customer experiences is expanding the industry’s digital attack surface.
“Every chatbot interaction, booking flow and loyalty programme integration creates another new digital surface that must be discovered, understood and protected.”
The report recommends travel businesses adopt risk-based security measures, strengthen API protection and prepare systems for periods of peak demand, when cyberattacks often increase alongside legitimate booking traffic.
