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ChristchurchNZ has launched Made For It, a major events and destination marketing campaign aimed at increasing visitation from Australia’s east coast.
The campaign celebrates the transformation of Ōtautahi Christchurch and positions the city as a destination made for major events, entertainment and experiences.
Launched ahead of a significant period for the city, Made For It highlights Christchurch’s pipeline of city-shaping infrastructure and a growing calendar of major events. This includes the opening of the new 30,000-seat One New Zealand Stadium in April, which will host New Zealand’s first Super Round during the DHL Super Rugby Pacific season, the South Island’s first Supercars event — the Repco Supercars Championship ITM Christchurch Super 440 — and the stadium’s first major concert.
Christchurch mayor Phil Mauger says the campaign showcases why the city is well placed to host major events.
“Christchurch has become a globally competitive city and sharing that with our Australian neighbours is an exciting moment,” says Phil.
“This campaign is about showing Australia, and the world, that Christchurch is open, ready and made for big events and memorable experiences.”
ChristchurchNZ acting general manager visitor economy Steve Backe-Hansen says the campaign reflects a city that has moved beyond rebuild mode.
“Ōtautahi Christchurch is ready to compete on the global stage,” says Steve.
“Made For It celebrates our regeneration and readiness to welcome the world. With more people already discovering our city, we’re focused on making 2026 a strong year for tourism and major events.”
Targeted at Australia’s east coast and across New Zealand, the campaign positions Christchurch as a modern, accessible and high-energy destination, supported by improved air connectivity, new infrastructure and a growing reputation as a major events hub.
Made For It launched on Sunday, January 19 and has been designed with flexibility to evolve over time, highlighting different seasons, events and visitor experiences.
The campaign has secured $500,000 from the Government’s $10 million Events Boost Fund, enabling ChristchurchNZ to extend activity into the Australian market and drive visitation around the city’s autumn events calendar.
