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The brand-new Taranaki Like No Other summer collection has launched, featuring an exclusive design by local artist Morgan Paige Taitoko, winner of the inaugural Taranaki Like No Other Design Competition.
The creative spirit of Taranaki will be front and centre this summer, with Morgan Paige Taitoko’s artwork featured on a new limited-edition range of T-shirts and hoodies. The collection celebrates the places and people that make Taranaki unique, while giving customers the chance to own one of Morgan’s original artworks.
Since the Taranaki Like No Other range first launched in November 2024, it has grown rapidly in popularity, with locals embracing the chance to represent their home and visitors picking up meaningful mementos to take a piece of the region with them.
Te Puna Umanga Venture Taranaki communications and marketing manager Holly Collins says the competition has been an inspiring way to build regional brand awareness while supporting local talent.
“Our merchandise is all about celebrating what makes Taranaki special, and this competition gave creative locals the chance to capture the manaaki, tiaki, and iconic landmarks of our region in a design that will resonate with both locals and visitors.
“Taranaki has a reputation for boldness and creativity. We’re not afraid to think big, try new things, or express who we are. Morgan’s artwork is the perfect reflection of that spirit.”
A portion of proceeds from every Taranaki Like No Other merchandise sale is reinvested into Venture Taranaki to support regional promotion, strengthen the visitor economy, and help share the Taranaki Like No Other story more widely.
Morgan’s winning design brings together some of Taranaki’s most recognisable icons, including the Wind Wand, Te Rewa Rewa Bridge, and Cape Egmont Lighthouse, layered with the everyday rituals that define life in the region.
Biking the Coastal Walkway, grabbing a coffee with friends, playing a round of golf, and enjoying coastal life along Surf Highway 45 all feature in the artwork, creating a vibrant snapshot of a region where creativity, community, and the outdoors are woven into daily rhythm.
“Taranaki Maunga anchors the whole design,” Morgan Taitoko says. “I wanted to capture the parts we all love — the landmarks, the lifestyle, the activities — all wrapped up under our beautiful maunga.”
The competition attracted 15 high-quality designs from creatives across the region. The winning entry was selected by a judging panel of industry professionals and local creatives, who praised the design’s contemporary style and authentic representation of everyday Taranaki life.
The new summer range is available online through Game Changer’s website, ahead of a wider rollout through regional i-SITEs and at Novotel New Plymouth.
Taranaki Like No Other merchandise is available online at gamechanger.org.nz/taranakilikenoother
