This Content Is Only For Subscribers
As part ode to the original ‘Best Job in World’ campaign, and part revival of a new dawn in experience-based travel, Drifter, an Australian design-led hotel-hostel group renowned for its unique accommodations for free-spirited travellers is thrilled to announce its ‘The Next Best Job in the World’ campaign.
In a bid to capture the attention of global youth travellers and working holidaymakers, Drifter’s ‘Next Best Job in the World’ aims to attract adventure enthusiasts from Europe, South-East Asia and North and South America to both work and experience the diverse destinations Drifter operates in across Australia and New Zealand this summer.
The campaign will see the appointment of Drifter’s first-ever Drifter Dream Host – a paid role that will see one individual travel, work, party and live in various Drifter properties in Sydney, Melbourne, Canberra, Cairns, Byron Bay, Christchurch, Wellington, and Auckland over three months. The position includes hosting social and cultural events, creating destination-led content, and connecting with Drifter’s local community networks.
Applications are open now to any country and residence eligible for a working visa in Australia and New Zealand (as well as Australian and New Zealand residents) with the winning candidate receiving a three-month work contract, return flights from anywhere in the world, accommodation for the period at Drifter, and their travel expenses paid.
Applicants are required to upload their CV and a video that shows why they should be the Drifter Dream Host, with applications closing on October 20, 2025.
“This is both a Drifter marketing campaign and tourism driver,” says Drifter chief marketing officer Joshua Hunt. “It’s about showcasing the depth of experiences across Australia and New Zealand while embedding our brand in the stories and content shared by travellers themselves. The Next Best Job in the World is a catalyst for engaging global working holiday makers with our product and the destinations we operate in, and it’s also Drifter’s tongue-in-cheek take one of the most successful destination storytelling campaigns the travel industry has ever seen.”
With locations across Sydney, Melbourne, Canberra, Cairns, Byron Bay, and Christchurch, with Wellington and Auckland opening soon, Drifter offers distinctive, stylish, and welcoming stays that embody a spirit of adventure, discovery, and cultural authenticity.
Their properties are designed to cater to free-spirited travellers seeking authentic experiences and vibrant communities.
“From day one, Drifter has been about creating the best place in the world, not just for our guests, but for every traveller, partner, artist, and team member who walks through our door. The Drifter Dream Host role is our way of inviting someone to live that dream, to connect with our community, and to turn one summer into the adventure of a lifetime,” says Joshua.
The campaign is being rolled out across international job sites and social media, with targeted content and paid OOH advertising in the key markets of Europe, South-East Asia, and the Americas, with a roll out of immersive experience partnerships, and collaborations with local communities to attract adventure seekers, remote workers, and travel enthusiasts.
It also aims to promote domestic and international tourism and showcase the vibrant lifestyles and destinations available across both Australia and New Zealand for working holiday makers.
