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The Waikato region has been named among the top 10 trending global destinations for 2025 in Expedia Group’s Unpack ‘25 report – alongside Abu Dhabi, Reims and Santa Barbara.
With a combination of diverse landscapes and natural wonders, the Waikato region made the list of top ‘Detour Destinations’ travellers want to discover in 2025. Waikato offers travellers a range of iconic experiences, whether it’s the Hobbiton Movie Set, Hamilton Gardens, experiencing the sunset at Raglan, visiting New Zealand’s largest fenced eco-sanctuary at Sanctuary Mountain Maungatautari, visiting Zealong Tea Estate, or enjoying an incredible Waikato-grown meal.
Expedia Group’s Unpack ‘25 is the annual data driven outlook for what’s motivating travellers and where they will go next year, drawing on first-party travel data, insights from 25,000 travellers, and the latest industry innovation to “unpack” the six noteworthy travel trends for 2025.
This year’s report includes trends such as Detour Destinations (featuring Waikato), JOMO (Joy of Missing Out) Travel and The Phenomena-List, which will see people travel great distances to see natural phenomena in real life.
“Expedia Group continuously works to blend technology with travel, making journeys simpler and more enjoyable. The Unpack report is our opportunity to reflect on what travellers are seeking and how our partners are innovating,” says Expedia Group CEO Ariane Gorin. “From this year’s trends, I’m eager to recharge and embrace JOMO Travel and visit some Detour Destinations for my next holiday.”
Hamilton & Waikato Tourism CEO Nicola Greenwell says their team has worked hard over the years to attract visitors to Waikato, knowing they have amazing experiences to share.
“We are so proud to be the only New Zealand destination identified on Expedia’s global list – now that’s mighty! We’d encourage travellers to ensure their visit is lengthy, allowing plenty of time to explore the many unforgettable experiences awaiting them in the mighty Waikato.”
