This Content Is Only For Subscribers
New Matariki weekend search data from Booking.com reveals a significant trend: Kiwis are flocking to the North Island, with Rotorua and Taupō emerging as top travel destinations.
This rise in interest is a notable shift, highlighting the growing appeal of these culturally rich locations.
Compared to Matariki 2023, searches for Rotorua have skyrocketed by an impressive 170%, propelling it three spots to become the third most searched destination on Booking.com. Similarly, Taupō has seen a 100% increase in searches, moving up one position to claim fourth place. These destinations, just an hour apart, offer travelers not only breathtaking native scenery and remarkable geothermal activities but also a deep dive into immersive Māori culture.
Rotorua and Taupō are increasingly being recognised for their unique opportunities to learn about Matariki history. Travelers can partake in traditional ceremonies and storytelling sessions, welcoming the Māori New Year and celebrating the rise of Matariki. This rich cultural experience seems to be a significant draw for Kiwi travellers looking to make the most of their long weekend.
For those planning to explore these destinations, Lake Taupō offers the Ngātoroirangi Māori Rock Carvings Boat Cruise, a captivating journey that combines natural beauty with cultural heritage. In Rotorua, visitors can relax at the iconic Hell’s Gate Mud Bath and Spa, an ideal way to unwind while soaking in the region’s geothermal wonders.
In addition to Rotorua and Taupō, Kiwis are also showing a growing interest in notable dark sky destinations around the motu. Queenstown remains the top searched destination, while Lake Tekapō and Wānaka have both climbed two places, with searches up by 100% and 80% year-on-year, respectively. These locations offer some of the best stargazing experiences, further enhancing the allure of travel during the Matariki weekend.
As Matariki continues to gain prominence as a time for reflection, celebration, and cultural connection, these North Island destinations are set to welcome an influx of travelers eager to experience the magic and traditions of the Māori New Year.
