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With the NZ Tourism Awards 2024 entries nearing a close, one of 2023’s winners, Altitude Tours is still reaping the success following their win where they were honoured with the NZME Visitor Experience Award.
In the year since the awards, the win has continued propelled the company to national recognition, driving significant business benefits and inspiring transformative changes.
Altitude Tours Director, Nigel Hobbs says “Winning the NZME Visitor Experience Award (in 2023) was a massive benefit for our business, allowing our brand to be recognised nationally. “We were able to update local and international agents, which has led to new distribution opportunities.”
He emphasises that the award process itself was a crucial learning experience for the company, reinforcing the importance of key business aspects such as sustainability and consistent tour delivery.
“The process of entering has also reinforced internally how important vital aspects of our business are around sustainability and maintaining a high level of consistency around tour delivery.” he says.
He says at the heart of Altitude Tours’ philosophy is a commitment to “systemising the extraordinary and personalising the ordinary,” a mantra that has guided their recent initiatives. “We are committed to building our business around this.” says Nigel.
Another achievement in those twelve months has meant Altitude Tours intensifying efforts to develop and implement their Quality Assurance Program (QAS), key to their commitment to delivering exceptional experiences. The company has also placed a stronger focus on employee wellness, enhancing initiatives and benefits for their team.
In addition, Altitude Tours has launched an ambitious new umbrella brand, the Tourism Innovation Group (TIG).
The new brand aims to expand their offerings while preserving the innovative spirit that defines Altitude Tours.
“We have just launched our new umbrella brand called the Tourism Innovation Group (TIG), which sets in motion the vision, mission, and values we have with Altitude Tour into a bigger entity, allowing us to expand our offering while maintaining the culture, ingenuity, and pace of a smaller business.” says Nigel.
