In an exciting push to revive its travel and tourism industry, Tourism New Zealand is ramping up its promotional efforts with a fresh initiative to attract more international visitors to our country’s unique landscapes and cultural experiences.
As part of its comprehensive recovery plan, the organisation has also deepened its long-term strategic partnership with Trip.com, the globally renowned online travel service provider.
This direct relationship with Trip.com is designed to tap into the untapped potential of the Chinese market and beyond, as Tourism New Zealand actively seeks to rekindle global interest.
A Tourism New Zealand spokesperson says the move is strategic and “As the world navigates the path to normalcy, we at Tourism New Zealand are committed to promoting our incredible destination to a global audience, to support our industry’s recovery. The Chinese market, with its growing demand for unique travel experiences, presents significant opportunities for New Zealand. Our partnership with Trip.com will enable us to connect with Chinese travellers on a deeper level, and offer them personalised experiences that highlight the best of what New Zealand has to offer.”
But, Tourism New Zealand’s strategy doesn’t stop with the Chinese market. Their campaign aims to inspire tourists worldwide with the charm of New Zealand’s untouched natural beauty, rich history, and Maori culture. Through interactive, digital storytelling and immersive experiences, the organisation hopes to create a global desire to explore the Kiwi nation.
“Our partnership with Trip.com also extends to reaching global audiences. “With their expansive network and expertise, we can effectively inspire more travellers to consider New Zealand as their next holiday destination.” says a Tourism New Zealand spokesperson.
As Tourism New Zealand and Trip.com solidify their collaboration, this initiative is expected to play a key role in the tourism industry’s recovery. Amid the challenges of recent years, New Zealand’s commitment to showcasing its original flair to the world and supporting its tourism sector has never been more possible.
