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A summer programme of concerts at Western Springs Stadium has delivered an estimated $10 million boost to Auckland’s economy, highlighting the growing role of major events in driving visitor activity.
Two major shows — Laneway Festival in February and Rufus Du Sol in November — attracted large domestic and international audiences, with a significant proportion travelling from outside the region.
Strong visitor impact
Laneway Festival drew more than 36,000 attendees, with almost half travelling from outside Auckland, generating around 49,680 visitor nights and average spend of $470 per visitor.
The Rufus Du Sol concert attracted more than 25,000 attendees, with 36 per cent from outside the region, contributing an estimated 18,689 visitor nights and average spend of $552 per visitor.
Tātaki Auckland Unlimited chief executive Nick Hill says the results highlight the economic contribution of major events.
“Hosting globally recognised artists and major festivals drives real economic benefit for our region, supports local jobs and businesses, and strengthens Auckland’s reputation as a live music destination,” Nick says.
Events driving regional demand
The timing of Laneway Festival ahead of Waitangi Day contributed to extended stays, with visitors remaining in the city for the long weekend.
The data reinforces the role of events in encouraging domestic travel and increasing visitor spend across accommodation, hospitality and retail.
Future potential
The results come as the future of Western Springs Stadium is under consideration, with a proposed redevelopment aimed at increasing its capacity to host major events.
Nick says a more consistent summer programme could further strengthen Auckland’s events calendar and visitor economy.
“When two major events can generate this level of activity, it highlights the opportunity in a more consistent summer programme,” he says.
A decision on the proposed “Western Springs Bowl” concept is expected later this month.
