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A further spike in visitation is expected at Piopiotahi Milford Sound over Chinese New Year, following record-breaking December and January numbers.
The 2026 Chinese New Year period runs from February 17 to March 3, with industry data suggesting strong demand from the Chinese market.
Regional development agency Great South says the market, which had been slower to recover post-COVID, has rebounded sharply this summer. General manager tourism and events Mark Frood says demand from free independent travellers (FITs) has grown, with more rental car and self-drive visitors than in recent years.
Air capacity into Auckland from Chinese gateways is up 18 percent for the holiday period, while Christchurch capacity has also increased, including a reported 29 percent summer uplift from China Southern between December and March.
Milford Sound Tourism Limited says December day cruise passenger numbers were up 12,117 (13 per cent), with overall visitation 6 percent higher than peak pre-COVID levels. Chief executive Haylee Preston says the season could become the busiest on record, pending final February figures.
The Department of Conservation, Great South, MSTL and the Milford Road Alliance are coordinating to manage peak volumes across the national park and along the Milford Road.
DOC operations manager John Lucas says visitors should plan ahead, allow additional travel time and check road conditions before departure.
The Milford Road passes through a remote World Heritage area with limited infrastructure, and DOC is encouraging visitors to use guided tours or coaches where possible to reduce congestion and environmental impact.
On-site parking at Milford Sound remains limited. Visitors with cruise bookings are advised to allow at least two hours’ travel time from Te Anau and additional time for parking and walking to the terminal.
DOC says work continues with Ngāi Tahu and stakeholders on longer-term improvements to conservation and visitor management, building on recommendations from the Milford Opportunities Project.
