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Cheeky Kiwi Travel has unveiled a refreshed brand as it marks the next stage of its growth as a small group tour operator in Aotearoa.
The brand update, which will roll out from December, introduces a more premium visual identity while retaining the company’s focus on small group experiences, local connections and guided touring.
Cheeky Kiwi Travel general manager Rhys Utting says the refresh reflects how the business has evolved while staying true to its core values.
“Our new brand represents who we are today, a company built on genuine care, local expertise and experiences that stay with you long after the tour ends,” Rhys says.
“While our look has evolved, what matters most has not changed. We remain committed to creating memorable experiences for every guest.”
The refreshed brand includes a new website, updated tour collateral, refreshed vehicle branding, new guide uniforms and a stronger storytelling approach across digital platforms.
Cheeky Kiwi Travel operates fully guided small group tours across the country, including Milford Sound, Aoraki/Mount Cook, Auckland, Waitomo, Rotorua, Hobbiton, Franz Josef, the Catlins, the Bay of Islands and the Coromandel.
The company has received multiple visitor-voted accolades, including Tripadvisor Best of the Best awards, with several tours ranked among the top 1 per cent of experiences worldwide.
Rhys says guest feedback has played a key role in shaping the refreshed brand.
“Our guests often tell us it’s the people who make their trip special,” he says.
“This brand launch celebrates that connection and sets the foundation for our next phase as we continue to invest in new experiences, partnerships and guest journeys.”
The refreshed brand will be introduced through a phased rollout across digital channels, trade partners and on-the-ground touchpoints around New Zealand.
